Terms and Conditions
Terms and Conditions
Admediabooking.com works according to the following Rules for the Advertising
The Rules for the Advertising
Article 1. Definitions
1.1 Unless expressly deviated from in these General Advertising Terms and Conditions, the following definitions apply in these General Advertising Terms and Conditions:
the Rules: the applicable general advertising conditions, as established in their last editorial and filed with the Chamber of Commerce and Industry in Amsterdam by the ROTA Foundation;
Board: the board of the ROTA Foundation; Appeals Board: the administrative committee established by the Board under the Internal Regulations, called the Appeals Board;
Media operator: the natural person or legal entity that runs a business, whose economic activity includes reproducing and/or publishing advertising communications from third parties through any medium whatsoever, and who can be regarded as an affiliated party in the meaning of Article 1.1. sub f and article 5 of the articles of association of the ROTA Foundation;
Medium: the commercial method of conveying information, intended and suitable for reproducing and/or making public advertisements of advertisers, including the distribution and/or passing on of such reproductions and/or publicizing;
Advertiser: the natural person or legal entity who, either directly or through an advertising intermediary, submits advertisements for placement in a medium, including advertising intermediaries and (temporary) Approval Holders;
Advertising intermediary: the natural person or legal entity who mediates professionally or commercially in the conclusion of advertising contracts; Approval holder: the advertising intermediary to whom the ROTA Foundation has granted (temporary) recognition to use a collective trademark of the ROTA Foundation;
Advertisement: the advertising expression or message for the benefit of an advertiser; Advertising space: the agreed space for a medium in area dimensions, time units or according to otherwise objectifiable standards, and sufficiently determinable for the purpose of recruitment, that is available for advertisements;
Advertising contract: any agreement entered into between a media operator on the one hand and an advertiser, advertising intermediary and/or accreditation holder on the other, regarding the placement of advertisements with a specific advertising space;
Contract advertisement: every advertisement that is submitted for placement in deduction of the advertising space, as agreed in an advertising contract;
Single advertisement: any advertisement submitted to a media operator for placement, other than under an advertising contract
Placement: the reproduction and/or publication of an advertisement.
Dispensation holder: the advertising intermediary who has obtained dispensation, as referred to in the Dispensations Regulations for Trade Journals of the ROTA Foundation.
1.2 If these Rules refer to "Advertiser(s)", this also includes the Advertising Broker(s) and the Approval Holder(s). If these Rules refer to "Advertising Agent(s)", this also includes the Approval Holder(s).
Article 2. Applicability
2.1. Unless otherwise expressly agreed between the parties in written form, the Rules apply to the conclusion, content and performance of all advertising contracts entered into by a media operator with an advertiser.
2.2. General (purchasing) terms and conditions of the advertiser only apply if the media operator has expressly acknowledged in writing that these will apply between the parties to the exclusion of the Rules and the applicable standard terms and conditions used by the media operator. .
2.3. The applicability of the Rules does not prevent the standard terms and conditions used by a media operator from also being applicable to advertising contracts between a media operator and an advertiser.
2.4. If the standard terms and conditions used by the media operator are also applicable to an advertising contract, in addition to the Rules, the applicability of the latter standard terms and conditions shall prevail in the event of conflicting provisions in the Rules and these standard terms and conditions used by the media operator.
2.5. In the offers for the relevant medium or media, the media operator shall provide a relevant description of the substantive aspects of the medium or media, the scope and method of distribution, the technical specifications, as well as the requirements for advertising material must comply.
2.6. By announcing and/or making public the advertising rates and conditions of any medium or media, the media operator makes its offer known. This announcement or disclosure applies as a public offer, without prejudice to the provisions of Article 11.
2.7. Advertisers or groups of advertisers are not entitled to any claim to exclusivity vis-à-vis a media operator or one or more of its media, in any form whatsoever, unless expressly agreed in writing or indicated in the media offer. operator, as referred to in the two previous paragraphs of this article
Article 3. Determination of rates and conditions
3.1. Media operators independently determine their rates and conditions and announce them in writing or otherwise in a timely manner. Rates are always determined by media operators excluding sales tax and other levies imposed or to be imposed by the government, unless expressly stated otherwise in writing by the media operator.
3.2. Unless otherwise expressly agreed between the parties in writing, the media operator is deemed to have entered into agreements on the basis of the rates and conditions determined and published by this media operator. In the event of an advertisement being misplaced, the media operator is obliged to offer the advertiser, at its option, a reduction proposal and a proposal for reinsertion at a reduced price or free of charge, provided that the advertiser is notified within three weeks of the placement of the advertisement. advertisement has made a complaint. The media operator can suffice with offering a reduction proposal if there is such a significant deviation from the placement order or such serious technical errors during placement that relocation or rectification will not suffice, or if due to the fact that the passage of time makes rectification or reinsertion of the advertisement in question pointless. If a proposal from the media operator does not lead to acceptance by the advertiser, the most willing party can submit a request to the Board, taking into account the provisions of Article 24.
3.4. In the event of an error or shortcoming in the advertisement due to the actions of the advertiser itself, the advertiser will not be entitled to full or partial release or suspension of payment obligations, or to any form of settlement.
3.5. An advertising intermediary who believes that there are very special reasons why, despite the payment obligation arising from Article 16, he should be eligible for full or partial exemption from this obligation in a specific case on the basis of payment difficulties of the advertiser concerned, is entitled to submit this request to the Board with reasons.
Article 4. Duration and consumption of advertising contracts
4.1. An advertising contract is entered into in writing for the duration as determined by agreement, subject to the provisions of the second paragraph of this article. Unless the parties have expressly agreed otherwise in writing or in the absence of an expressly agreed clause regarding the duration of the advertising contract, a duration of twelve consecutive months is deemed to have been agreed. If an advertising contract is entered into for a period longer than twelve consecutive months, the media operator is entitled to calculate and invoice the advertising rates, in relation to an annual associated advertising volume (volume discounts), per calendar year, unless between parties have agreed otherwise in writing. However, an advertising contract will always be deemed to have ended as soon as the advertising space referred to in the advertising contract or the space expanded in accordance with Article 5 has been used.
4.2. If the originally agreed or expanded advertising space has been used, further placements within the term of the advertising contract will nevertheless be possible under the agreed terms and conditions, if and as long as the media operator wishes to agree to such overuse, or if by stating the words " at least" has been agreed that the contracted space is intended as a size that can be exceeded if desired, subject to the restrictions set for these cases in the media operator's rates.
4.3. Any clause in an advertising contract, which stipulates that the agreement will be tacitly extended in the absence of any notice of termination, must be agreed expressly and in writing between the parties.
4.4. If the agreed advertising space is not delivered on time or - it appears - will have been taken, the term of the agreement will not be extended, except once for a maximum of two months to place the remainder.
4.5. Subject to the provisions of the following sentence, the term of the advertising contract commences on the date of placement of the first advertisement to be purchased within the framework of the advertising contract. If the first placement of an advertisement does not take place within three months after entering into the advertising contract, the advertising contract will be deemed to have commenced on the date on which these three months have expired. However, when entering into an advertising contract, it can be agreed that the term of the agreement is deemed to have commenced:
a. on the first day of the calendar month in which the first advertisement to be purchased within the framework of the advertising contract was placed, if the placement took place before the fifteenth of that month, and
b. on the fifteenth of that month, if the placement took place on or after the fifteenth day of the calendar month, and c. on the first day of the calendar month following the three-month period, if the first advertisement has not been placed within three months after entering into the advertising contract.
4.6. The date on which the written confirmation of entering into an advertising contract is sent by a media operator is deemed never to be more than three working days prior to the date of receipt by the advertiser.
Article 5. Extension and premature termination of advertising contract
5.1. An advertiser has the right to extend the agreed advertising space once or several times in writing during the term of an advertising contract, as referred to in Article 4, but without extending the original term of the advertising contract. Subject to the provisions of the following sentence, the correspondingly lower rate, as applied by the media operator, will not only apply to the advertising space to be used by the advertiser after the conclusion of the expansion agreement, but will also apply to the billing for the advertising space. , which was consumed by that advertiser in a period of four months prior to the conclusion of the further extension agreement, on the understanding that that four-month period is deemed to extend up to and including the first day of the month of this period. However, when entering into the advertising contract, it can be agreed that the correspondingly lower rate will only come into effect no later than the sixteenth day of the calendar month in which the extension agreement was concluded, if the latter in the period from the first to the fifteenth of that calendar month, and on the first day of the following calendar month in other cases. This does not affect the provisions of Article 19.
5.2. Release from the obligation to consume the agreed advertising space can take place during the term or at the end of the term of the advertising contract, if there are justified reasons for this in the opinion of the media operator and provided that the parties have committed themselves in writing contractually as a condition to accept that the difference will be paid extra between the rate applicable for the advertising space purchased and the rate applicable for the originally agreed advertising space. Justified reasons are understood to mean: changes in the circumstances of the advertiser, which mean that further purchase of the agreed advertising space cannot reasonably be expected.
5.3. Without prejudice to the provisions of the previous paragraph, if a media operator considers that there are no valid reasons as referred to in the previous paragraph, the advertiser is entitled to request the Board to grant release from the obligation to consume the agreed advertising space, if it appears that the media operator would act manifestly unreasonably by rejecting the intended release from obligations or if it appears that the media operator would otherwise have acted contrary to the provisions of the advertising contract or the Rules. The Board, requested to make a decision pursuant to the provisions of this paragraph, will make a decision as soon as possible. This decision must be preceded by an invitation to the other party - if this has not already been done - to express its position. The Board has the authority to attach conditions to its decisions.
5.4. Notwithstanding the provisions of the previous paragraphs of this article, an advertiser is at all times entitled to an interim increase in advertising rates of the media operator, if the increase also applies to advertising contracts the duration of which has not yet expired. , to terminate it prematurely, without owing any additional payment or compensation for damage.
Article 6. Not fulfilled or purchased advertising contract/space
If an advertising contract is not fulfilled by an advertising intermediary due to bankruptcy, a granted suspension of payments or the liquidation or cessation of the business activities of the advertiser, being the client of the advertising intermediary, the provisions of Article 5.2. and 5.3. applies mutatis mutandis.
Article 7. Cancellation of placement orders based on an advertising contract
7.1. Unless special other cancellation conditions have been explicitly announced in advance by the media operator, the advertiser, with whom a media operator has entered into an advertising contract, may cancel a reservation or order to place an advertisement without any costs, if the cancellation of such a reservation or order is made in writing and this written cancellation is received by the media operator:
a. no later than thirty-five days prior to the placement date of the advertisement provided for in the assignment, if it concerns a medium of a media operator, the duration of which between two consecutive editions of this medium is longer than six days; and
b. no later than seven days prior to the placement date provided for in the assignment or the latest date, if this is a later date, on which advertising space can be reserved for the medium or for part thereof, if it concerns a medium the duration of which is between two consecutive editions of this medium is six days or less.
7.2. Unless the parties have expressly agreed otherwise in writing in an advertising contract, the advertiser is always entitled to cancel a reservation or order to place an advertisement in deviation from the provisions of paragraph 1 of this article. In that case, the advertiser remains obliged to the media operator to pay 25% of the advertising price due on the basis of such an assignment, without prejudice to the obligation to comply with the advertising contract.
Article 8. Editorial integrity
8.1. Media operators and advertisers are not permitted to cooperate in the duplication and/or publication of parts of their medium or their media designated as editorial, other than for purely editorial reasons, regarding the company or the products and/or services of the business of advertisers or potential advertisers.
8.2. If the advertising communications of an advertiser, either in terms of form and content or as a result of the context in which these communications are reproduced and/or made public, are such that confusion with the editorial content of any medium can reasonably be expected, media -operators and advertisers are obliged to provide such advertising communications with: a. a clear and at-a-glance statement of the word: "Advertisement" or "Commercial Message" or otherwise, and b. a design that can be recognized at a glance as deviating from the design of the editorial part of the medium, and c. a clear and always visible at-a-glance statement of the trade name and/or brand of the advertiser and/or of the product or service recommended in the advertisement.
8.3. In the advertising communications of an advertiser, the title and/or logo of the medium or other distinguishing marks associated with the medium may not be used in the advertising communications, without the express prior written permission of the media operator, nor may any a direct connection is made between the medium and the advertiser, his company or his products and/or services in any way whatsoever.
Article 9. Assignment requirement
Media operators are not permitted to place any advertisement for third parties without having been instructed to do so by or on behalf of the advertiser, except in cases of force majeure.
Article 10. Evidence (copies)
10.1. Media operators are obliged to provide the advertiser with free proof (copies) of the placement of the advertisement in the individual media for each placement of an advertisement, with the exception of classified advertisements in printed media, provided that the advertiser has stated this when ordering the placement. requested.
10.2. Evidence or, as far as possible, copies of evidence will be made available within seven days after the advertisement has been placed, in a clear manner and on a medium that the media operator considers appropriate.
Article 11. Refusal of advertisements
11.1. Media operators have the right not to accept an offer or an order to enter into an advertising contract or individual advertisements without giving reasons.
11.2. If a media operator has entered into an advertising contract, it may refuse certain advertisements specified within that contract. This refusal must be supported by: a. technical objections; b. content, nature, scope or form of the advertisements provided or other reasons of a fundamental nature; c. reasonably expected default; d. refusal of advance payment by the advertiser or in the case of Article 16, paragraph 6, by the approval holder, of which the advertiser must then be immediately notified. If a media operator refuses on the ground referred to under a. or b. the media operator will then inform the advertiser as timely as possible, so that the advertiser is able to adjust the advertisement, if desired, so that it can still be placed
11.3. If an advertisement from a recognition holder has been refused, other than on the basis of the provisions under a or d of the previous paragraph or other than due to serious difficulties as referred to in Article 12, the media operator is not permitted to pass on the refused advertisement other way to accept it for placement.
Article 12. Acceptance of Mediation
Without prejudice to the provisions of Articles 10 and 11 of the Rules, a media operator is obliged to accept the mediation of an accreditation holder when entering into advertising contracts for the placement of one or more advertisements, except in the absence of advance payment as referred to in Article 16.6. or due to serious difficulties that have arisen between an accreditation holder and a media operator.
Article 13. Foreign advertisers
Unless otherwise provided in the Rules or unless expressly agreed otherwise in writing between the parties, the Rules apply equally to advertising contracts with Dutch and foreign advertisers.
Article 14. Acceptance of new advertising contracts
14.1 Media operators are not permitted to enter into a new advertising contract with an advertiser through an advertising intermediary or directly as long as the term of the existing advertising contract has not expired, unless the agreed advertising space has already been purchased and/or used. The fact that a "at least" clause as referred to in Article 4(2) has been agreed or not in an existing advertising contract does not affect this.
14.2 The provisions of the first paragraph do not apply if a new advertising contract relates to a different type of product or service from that advertiser.
Article 15. Change of advertising intermediary
15.1. If an advertiser changes advertising intermediary before the expiry of the term of an advertising contract, current rights and obligations arising from that advertising contract can only be transferred at the time that the media operator has received a written order from the previous advertising intermediary to carry out the current contract. advertising contract to the subsequent advertising intermediary, and the latter has confirmed this transfer to the media operator in writing.
15.2. The previous advertising intermediary is obliged to give the written order as soon as the advertiser has fully fulfilled its obligations towards the previous advertising intermediary regarding the placement of advertisements in the media.
15.3. The media operator is obliged to cooperate in the transfer of rights and obligations arising from current advertising contracts, insofar as the previous advertising intermediary has fulfilled all its obligations under the advertising contract towards the media operator and the subsequent advertising intermediary is an authorization holder.
Article 16. Liability and payment
16.1. The contracting party of the media operator, namely either the advertiser, the advertising intermediary or the accreditation holder, is liable to the media operator for the fulfillment of all obligations arising from an advertising contract. Unless otherwise expressly agreed in writing between a media operator and an advertising intermediary when concluding an advertising contract, the advertising intermediary is liable to the media operator for the fulfillment of all obligations arising from an advertising contract.
16.2. The media operator will not send the invoices, in which amounts are charged for the placement of advertisements, to the advertiser or to the advertising intermediary or accreditation holder until the date of placement of the advertisement in question, unless otherwise agreed. The advertiser or the advertising intermediary or accreditation holder is obliged to pay the invoice no later than the thirtieth day after the date of the invoice. This does not affect the right of the media operator to agree in the advertising contract that advances will be charged for the amounts to be invoiced.
16.3. For each month or part thereof by which the final payment date referred to in the previous paragraph is exceeded, the advertiser or the advertising intermediary owes the media operator statutory interest, consisting of a percentage of the relevant amount to be paid and still unpaid. amount, with a minimum of € 13.50 per fully or partially unpaid invoice. This statutory interest rate, which applies to trade agreements, is equal to the marginal allocation interest rate for refinancing operations, as last determined by the European Central Bank (ECB), plus seven percentage points.
16.4. In the event of a difference of opinion about a part of a sent invoice, the provisions of paragraph 3 continue to apply to the latter parts, while retaining the obligation contained in paragraph 2 to pay on time for the parts about which there is no difference of opinion.
16.5. The provisions of paragraphs 3 and 4 do not affect the obligation to pay on time as prescribed in the previous paragraphs. In the absence of timely payment by accreditation holders, the media operators are entitled to inform the ROTA Foundation of this within 15 days at the latest; the Board is authorized to inform other media operators of the omission.
16.6. Notwithstanding the provisions of paragraph 2, a media operator is entitled to demand advance payment for the advertisements to be placed or immediate payment for advertisements already placed, if the advertiser has an overdue debt to the media operator, or if in the opinion of the media operator or the Board, the advertiser is not sufficiently creditworthy or has not provided sufficient insight into the creditworthiness. In the event that a media operator demands advance payment as referred to above and the advertising intermediary does not comply with this, this media operator is entitled to accept orders to place advertisements directly from the advertiser as a deduction from the current advertising contract and to charge it directly. and/or to settle this.
16.7. For the purposes of the provisions of the previous paragraphs of this article, the date of dispatch of invoices sent by media operators is deemed never to be more than three working days before the date of receipt by the advertiser concerned; The date of cashless payment is always the date on which the creditor's account is valued with the relevant amount. 16.8. Media operators are entitled to correct errors and/or errors in the invoicing within two months after invoicing, regardless of whether payment has already been made, and to debit or credit them accordingly. Payment of an invoice within the specified period does not automatically imply recognition by the client of the relevant claim.
Article 17. (Temporary) Approval Holders
17.1. Media operators recognize the benefits associated with the conclusion and execution of advertising contracts entered into with (temporary) recognition holders, who have been granted recognition or temporary recognition on the basis of the Recognition Regulations of the ROTA Foundation. Media operators therefore ensure that appropriate contractual conditions and/or clauses are included in their standard terms and conditions, in which these benefits are expressed. In doing so, media operators take into account, among other things, advantages such as reduced debtor risk, the supply of ready advertising material and familiarity with advertising regulations, without prejudice to (credit limitation) discounts from the media operators with regard to the extent to which the payment term as referred to in article 16.2. is actually shortened.
17.2. When entering into an advertising contract, the (temporary) recognition holder is deemed to have provided security to the media operator concerned for the correct fulfillment of the payment obligations under that advertising contract.
17.3. Unless expressly agreed otherwise in writing, the provisions of paragraphs 1 and 2 of this article do not apply in the event that: a. the provisions of article 16.6. applies, and b. there are individual advertisements.
Article 18. Calculation of technical costs
If an advertiser does not provide the media operator with good and complete material suitable for placing an advertisement in the relevant medium, the media operators are entitled to charge the advertiser for the media operator's additional technical costs resulting from this. Unless the parties expressly agree otherwise in writing regarding the calculation of technical costs, these costs do not exceed 15% of the amount of the installation to which those costs relate. The amount of these costs is always due without any deduction of any discounts that may have been agreed on the amount of the placement.
Article 19. Conversion of individual advertisements into advertising contracts
Individual advertisements can - if the advertiser so requires - be included in an advertising contract to be agreed later by the advertiser, on the understanding that in such a case the advertising contract will be given retroactive effect over a period of no more than four months prior to the month in which the advertising contract was entered into, or until the date of placement of the first individual advertisement, if this date falls within the aforementioned period, unless the parties expressly agree otherwise in writing.
Article 20. The media operator as mediator
Unless there is mediation by an accreditation holder, media operators are entitled to apply the provisions of Article 17 towards another media operator, provided that this has been expressly agreed in writing in the event that other media operator mediates for third parties in the placement of individual advertisements.
Article 21. The media operator as advertiser
21.1. Media operators are entitled to apply the provisions of Article 17 to each other, provided that this has been expressly agreed in writing in the event of placement of contract advertisements and individual advertisements for the benefit of their own company in which the medium is exploited, and insofar as those contract advertisements or individual advertisements relate to those sectors of the media company for which the other media operator in question is affiliated with the ROTA Foundation.
21.2. The provisions of the previous paragraph apply mutatis mutandis to advertisements placed by an accreditation holder on behalf of its own company.
Article 22. Other rules for media operators
22.1 The media operators and advertisers are obliged to uphold the truth and dignity of the advertising industry and to comply with the provisions established by or pursuant to the articles of association and internal or other regulations of the ROTA, both in letter and in spirit. to take. They are liable for acts and omissions of others whose services they have used for the work in which these acts and omissions were committed.
22.2 Media operators and advertisers are not permitted to include or have included in publications statements about, for example, the price, nature, value or usability of an article or service, which they must understand will harm the general interest or bona fide trade. whether the public may be misled or the advertising industry may be in danger of being discredited; As a result, they have to comply with, among other things, the instructions of the Dutch Media Authority, the Advertising Code Committee and its appeal body (the Board of Appeal) and the Inspection Council for the Public Promotion of Medicines (KOAG), the Inspection Council for the Promotion of Health Products (KAG) or their legal successors. to follow.
22.3 Regardless of the provisions of the law, media operators and advertisers are obliged to make every effort to ensure that imitation of packaging, advertising texts or slogans of a competitor and - in general - all advertising that could lead to confusion or deception among the public or confusion of similar articles, companies or matters, is not avoided.
22.4 Media operators are not permitted to make incorrect and/or misleading statements or to create representations about the circulation and/or public reach of their medium or their media, insofar as the incorrectness or misleading and confusing properties of those statements were known to them. or should reasonably have been known. Misleading statements in the sense referred to here also include statements regarding the number of people reached or to be reached with any medium, without properly stating the numerical public reach at the same time. In publications and/or disclosures about the circulation and/or public reach of any medium, it must be clearly stated: a. a description of the circulation and/or reach concept used, or of a concept accepted by the Board or for the Board acceptable circulation and/or reach concept; b. the source from which the circulation and/or reach data and the circulation and/or reach concept are derived; and c. if applicable - the circulation or the number of subscribers of the medium in question, stating the part of the circulation or the number of subscribers that is reproduced and/or made public free of charge. Confusing communications regarding the circulation and/or public reach of any medium also include communications that, unless this is expressly stated, do not or do not fully relate to numbers regarding circulation or subscriptions, which have been reproduced and/or made public for profit. made.
22.5 Media operators are obliged to make a conspicuous statement on their stationery, printed matter and in general on communications aimed at concluding or concluding advertising contracts that all assignments are accepted and carried out in accordance with the Rules for the Advertising Industry, as most recently established by the ROTA Foundation and as filed with the Chamber of Commerce and Industry in Amsterdam. 22.6 Media operators are obliged to maintain confidentiality of the orders given to them for the placement of advertisements, including all data that the advertiser and/or advertising intermediary entrusts to a media operator in connection with such an order, all this insofar as does not otherwise arise under the law or from the assignment itself. Media operators are obliged, in the same manner as described in the first sentence, of those whose activities they use in the services for the advertiser and/or a reseller.
Article 23. Liability and force majeure
23.1. Except in cases of intent or gross negligence on the part of a media operator, media operators are not liable for damage, including indirect damage and consequential damage, of whatever nature, arising from the failure to place advertisements, to place them on time or incorrectly, in excess of the amount , for which the order - or the part of an order not carried out, not carried out on time or not carried out correctly - to place an advertisement has been accepted.
23.2. Media operators are not liable for damage that occurs to advertisers and/or advertising intermediaries as a result of force majeure on the part of the media operators, including strikes, which prevents the placement of advertisements or the distribution or transmission thereof, in whole or in part. is partially obstructed or prevented.
Article 24. Binding advice and competent court
24.1. To the extent designated by the Rules, the Board shall resolve requests and disputes submitted to it by both parties by means of binding advice.
24.2. Appeals against decisions of the Board can be lodged with the Appeals Board.
24.3. The Appeals Board also settles disputes submitted to it by means of binding advice.
24.4. With regard to the handling of requests, disputes, complaints and appeals by the Board and the Appeals Board, the provisions of the Advertising Industry Complaints Regulations, the Advertising Industry Professional Regulations and the Recognition Regulations apply. At the request of a person involved, the aforementioned regulations will be sent free of charge by the ROTA Foundation.
24.5. With regard to disputes arising from agreements to which the Rules apply or also apply, the competent court in the Amsterdam district has jurisdiction.
Article 25. Applicable law
Dutch law applies to the Rules, as well as to agreements to which the Rules apply or also apply.
Article 26. Transitional provision
26.1. The Rules come into effect on July 1, 2005. They replace the Rules for the Advertising Industry applicable up to that time and the associated regulations, as filed with the Chamber of Commerce and Industry in Amsterdam and at the registry of the District Court in Amsterdam.
26.2. Parties to an advertising contract to which the Rules apply or have been declared applicable, are obliged to terminate agreements already entered into, insofar as this deviates from the provisions of the Rules unintentionally or not expressly and in written form, with due observance of reasonableness. and fairness as soon as possible, or to adapt it to the provisions of the Rules. If, for whatever reason, one of these parties is unwilling to do so or fails to do so, the other party is entitled to submit a request for settlement to the Board, without prejudice to the provisions of the previous sentence.